Tomatoes of Morocco, the challenges of tomorrow
Morocco one of the biggest exporters
Morocco exported more than 400,000 tons in 2008-2009, becoming the world 3rd largest exporter of tomatoes after Mexico and Turkey (not taking into account the intra-European export).
This is the logical result of great efforts: Morocco has been exporting tomatoes since the early 40′s without interruption. This is mainly due to the dynamism and know-how of its producers passed on from one generation to another.
Protectionism in the EU, hostility of organizations of producers, a market that is more and more competitive and demanding and production techniques that are constantly evolving. These are the challenges that the sector is facing today.
The themes of the meeting
The agricultural sector in Morocco has to restructure its production. This is an emergency because the risk exists of being outrun by competitors that are better positioned.
The Dutch expertise is to be considered. Holland is a champion in terms of productivity and commercial organization.
Already a source of inspiration for the Iberian neighbour, the Dutch expertise can be very meaningful.
Morocco – EU for more partnership
The meeting is also focusing on the EU-Morocco collaboration whose perception should not be regarded as negative.
Beyond all the controversies that are surely momentary, these relationships have to move towards greater partnership, complementarities…
This collaboration already exists between businesses surrounding the productive sector so it can surely become the new way of behaving for the producers themselves.
Trade and logistics: new directions
Furthermore, it is necessary to focus on logistics and sales.
Logistics, because shipping is the new deal and can change the configuration of the export flow of Moroccan tomatoes towards new hubs including further north as Dunkerk and Rotterdam.
There is also the strategic importance of the international market of St. Charles, who has become a key point for the tomatoes and vegetables of Morocco.
Last but not least Morocco need operators to group strategically to address difficult markets.