Proarandanos, the Peruvian Blueberry Exporters Association, has published export data for Peruvian blueberries up to week 33 of the 2024-25 season, detailing volumes and varieties by destination. The data reveals a tailored mix of varieties reflecting market preferences and Peru’s export strategy.
Sekoya POP tops the list at 19%, followed by Ventura at 15% and Biloxi at 14%, with these three varieties accounting for nearly half of the total exports so far this season.
Main Markets:
Exports to the United Kingdom
The United Kingdom remains a key destination for Peruvian blueberries, receiving a total of 738 tons by week 33 of the current season. Among the exported varieties:
- Ventura leads with 181 tons.
- Rocio follows with 147 tons.
- FCM14-052 (Sekoya Pop) accounts for 122 tons.
- Ridley 1602 (Eureka Sunrise) and HT-73 (BB14-232PT-2) (Milagro) contribute 89 and 46 tons, respectively.
- Other varieties totaled 153 tons.
Exports to Europe
The European market has imported a total of 2,643 tons of Peruvian blueberries. The leading varieties are:
- Ventura, dominating the region with 843 tons.
- Biloxi, accounting for 624 tons.
- FCM14-052 (Sekoya Pop) contributing 242 tons.
- ARANA with 200 tons.
- Ridley (Eureka Sunrise) with a smaller share of 94 tons.Other varieties make up the remaining 153 tons.
Exports to China
China is the largest market for Peruvian blueberries, with a total of 2,183 tons exported. The most in-demand varieties are:
- FCM14-052 (Sekoya Pop) leading with 874 tons.
- Biloxi, the second most popular, with 477 tons.
- ARANA at 310 tons.
- Emerald contributing 226 tons.
- FCM12-097 (Sekoya Beauty) at 214 tons.
- Other varieties account for the remaining 1,082 tons.
Exports to Europe
The European market has imported a total of 2,643 tons of Peruvian blueberries. The leading varieties are:
- Ventura, dominating the region with 843 tons.
- Biloxi, accounting for 624 tons.
- FCM14-052 (Sekoya Pop) contributing 242 tons.
- ARANA with 200 tons.
- Ridley (Eureka Sunrise) with a smaller share of 94 tons.
- Other varieties contributed 640 tons.
In summary, Peru is solidifying its status as a global leader in blueberry exports by diversifying its offerings to meet the preferences of each market, thereby maximizing export value. The FCM14-052 (Sekoya Pop) variety stands out as the top export, followed closely by Ventura and Biloxi.
Sekoya Pop Leads the Variety Ranking
FCM14-052 (Sekoya Pop)
Sekoya Pop is the top exported variety:
- United States: 1,276 tons.
- China: 874 tons.
- Europe: 242 tons.
- United Kingdom: 122 tons.
Ventura
Ventura also performs well globally:
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- United States: 968 tons.
- Europe: 843 tons.
- United Kingdom: 181 tons.
- China: Not a top exporter.
Biloxi
Biloxi is notable in exports:
- United States: 771 tons.
- Europe: 624 tons.
- China: 477 tons.
- United Kingdom: Less prominent.
Arana
Arana is successful in Europe and China:
- China: 310 tons.
- Europe: 200 tons.
- United States and United Kingdom: Not major markets.
United States and United Kingdom: Not major markets.
Ridley (Eureka Sunrise)
Ridley has a more limited presence:
- United States: 714 tons (Ridley 160) and 655 tons (Ridley 1403).
- Europe: 94 tons.
- United Kingdom: 89 tons.
HT-73 (BB14-232PT-2) (Milagro)
HT-73 is emerging:
- United Kingdom: 46 tons.
- Other markets: Minimal presence.
Conclusion
Peru’s export strategy showcases FCM14-052 (Sekoya Pop), Ventura, and Biloxi as leading varieties. Arana and Ridley have niche markets. Continuous adaptation and innovation will support Peru’s top position in blueberry exports.