Morocco quietly reached a new milestone by exporting over 100,000 tons of avocados for the first time. Even though global prices dropped, mainly because of high volumes from Peru, Moroccan farmers enjoyed a second record year, helped by large fruit sizes and stable weather, reports EastFruit.
As Europe deals with a full market and strong price competition, Morocco’s performance shows that the country’s avocado sector is growing and becoming more important in the global market, according to FreshPlaza.
Around the world, the avocado market is changing. More supply from Peru and Latin America is making prices drop in many countries. While people still want avocados, especially in Europe and North America, factors like fruit quality, delivery times, and market access are becoming more important for prices and sales, says FreshPlaza.
In Italy, the market is feeling the effects of high Peruvian Hass avocado volumes, which are lowering prices. But Pinkerton avocados are selling well, with much better results than in past years.
In Spain, both avocado imports and exports went up during the first quarter of 2025. France, the Netherlands, and Germany are the top buyers. Morocco was Spain’s biggest supplier during this time. Spain bought 29,160 tons from Morocco, 73% more than in early 2024, and 158% more than in early 2023. This summer, even more supply is expected, especially from Peru.
In Germany, avocado imports into the EU are up 37% from last year, mostly with large fruit sizes. This is putting pressure on prices. With sea transport through the Suez Canal restarting soon, more fruit is expected in June, July, and August.
In France, demand for regular Hass avocados (mostly from Peru) is strong, but prices are falling because of high supply. The season may end a month earlier than usual.
In North America, demand stayed strong after Cinco de Mayo, and should continue through summer thanks to holidays and good weather. Avocados are coming from California, Mexico, Peru, and Colombia, but this high supply is pushing prices down.
Mexico, the biggest avocado producer in the world, expects a 5% increase in production this year—about 150 million more kilos. Over 90% of its exports go to the U.S.
Peru started its season later this year (week 7 instead of week 3), but is producing more than last year. Prices in the fields dropped from 7 to 6.50 soles per kilo (about €1.75 to €1.63). Because Europe is full, Peru is sending more avocados to Asia and the U.S.
Even with a 10% import tax in the U.S., Peruvian avocados are still competitive because Mexican prices are high. Exports to the U.S. are growing. In 2025, Peru’s avocado exports are expected to rise by 37%, after a tough 2024 season.
Chile exported 135 million kilos of avocados and kept 100 million for local markets. It also imported 60 to 70 million kilos from Peru. In Europe, Chilean avocado prices were between €6 and €8 per box during summer, showing how important fruit quality is to compete.
Colombia is working to become a strong avocado exporter. It has almost year-round production and is well-located to serve Europe, the U.S., and Canada. A new port, Puerto Antioquia, should make shipping faster and easier.
In China, delays and fewer Peruvian avocados have made prices jump. Size #20 Peruvian avocados went from €18.70 to €22.40 per box. Chilean avocados are selling around €24.95 per box. Chile’s season is ending soon, but the latest arrivals are good quality. Prices may go back to normal next month.
South Africa’s local avocado market is seeing prices 34% higher than last year, due to late harvests and less supply. Prices for Hass avocados are around R18 (€0.88) per kilo. Pinkerton avocados are R10 (€0.49) more. Early fruit is small, and this might also affect Peru. South Africa plans to export 22.5 million 4-kg cartons, mainly to Europe and the UK, with growing interest in China and India.
Morocco: Second consecutive record-breaking year for volumes exported
Morocco’s avocado season ended in April with strong results in both production and exports. For the second year in a row, a new record was set. Exports went from 60,000 tons last year to between 100,000 and 110,000 tons this season. This is the first time Morocco has passed the 100,000 ton mark.
The good performance is thanks to calm weather, no major storms, wind, or heat waves, and a large share of big-sized fruit, which gave Morocco a strong market advantage.
Still, prices dropped by 21% to 35% compared to the previous season. This was due to too much fruit on the market and more competition between Moroccan growers. A representative explained: “Prices were very high in the last few years. Now, they are more in line with global competition. As production areas and volumes reach their limits and demand keeps growing, prices should go up again in the coming seasons.”