At Green Smile, we believe that modern agriculture is not built only on techniques, but on a clear mission, an ambitious vision, and strong values.
hese three pillars guide all our actions in Morocco and Africa and define our commitment to growers, companies, and institutions.
Since its foundation, Green Smile has acted as a catalyst of agricultural transformation. Our mission, vision, and values form the foundation of our events, training, trade missions, and strategic support.
They embody a conviction: African agriculture can become a global leader—provided it builds on innovation, cooperation, and quality.
Our Mission – Creating connections, generating opportunities
Green Smile designs and implements high-value programs that structure, energize, and connect the agricultural ecosystem.
This includes :
- Organizing high-impact events that bring together key decision-makers.
- Delivering professional training programs of international standards.
- Leading trade missions and technical visits tailored to industry needs.
Our mission is also to connect the right actors—growers, suppliers, institutions, investors—across Morocco, Africa, and internationally.
At every step, we act as a catalyst for networks, projects, and opportunities, serving performance, innovation, and sustainability.
Our Vision – Redefining agricultural standards
We aspire to build an agriculture in Morocco and Africa that is :
- Organized and competitive.
- Globally connected.
- Strategic, sustainable, and data-driven.
Our vision is of an ecosystem where value chains are intelligently structured, where the right people meet, and where every decision is based on knowledge, networks, and measurable objectives.
By combining deep analysis, concrete action, and trusted relationships, Green Smile seeks to be a catalyst of change for all who believe that African agriculture deserves greater success and recognition.
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Innovation
Always seeking new and better ways forward.
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Transparency
Clarity, openness, and measurable results.
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Integrity
Doing what we say with loyalty and respect.
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Quality
Depth, reliability, and relevance in everything we deliver.
Our Values – A compass for action
Our four fundamental values are not empty words. They shape our methods and relationships every day :
Innovation : means testing new formats, adapting global practices to local contexts, and finding effective solutions.
- Innovation : chez Green Smile, innover signifie tester de nouveaux formats pour nos événements, adapter les techniques agricoles aux réalités locales et proposer des solutions inédites pour répondre aux enjeux actuels.
- Transparency : means clear objectives, direct communication, and full accountability.
- Integrity : means honoring commitments and building partnerships on trust.
- Quality : means attention to detail and delivering only high-standard, useful results.
These values are the signature of Green Smile and the reason why partners have trusted us for over 15 years.
Our Core Values
Our mission guides us, our vision inspires us, and our values define us.
Together, they form the foundation of Green Smile and our commitment to a Moroccan and African agriculture that is sustainable, competitive, and globally connected..
By placing innovation, transparency, integrity, and quality at the core of everything we do, Green Smile pursues a clear mission and an ambitious vision: to build the agriculture of tomorrow.
Each project, training, and event we organize helps bring stakeholders together and open new opportunities for the future.