DAY 1 : PRODUCTION FUNDAMENTALS
08:30 – 09:00 Session 1 : Welcome, introduction & objectives
- Course purpose & expected outcomes
- Trainer introductions
- Participant expectations & background poll
- Classroom logistics & safety
- Overview of the 2-day agenda
09:00 – 10:00 Session 2 : Moroccan production systems
- Overview of high-tunnel, substrate & open-field systems
- Climate zones & seasonality
- Regional yield benchmarks
- Strengths, constraints & innovation trends
10:00 – 10:15 Coffee break
10:15 – 11:00 Session 3 : Varieties & planting material
- Low-chill vs high-chill genetics
- Cultivar selection for Moroccan windows
- Licensed varieties & royalty issues
- Nursery certification & phytosanitary requirements
11:00 – 12:00 Session 4 : Site preparation & planting
- Soil & substrate specifications (pH, OM)
- Raised-bed construction & drainage
- Mulching materials
- Plant spacing & density
- Planting techniques & establishment care
12:00 – 13:00 Lunch
13:00 – 14:30 Session 5 : Irrigation & fertigation
- Water-quality parameters & treatment
- Crop water-use curves by phenological stage
- Drip design
- Scheduling methods (tensiometers, probes)
- Preparation Nutrient recipes & mixing
- Monitoring EC & pH
- Automation & decision-support tools
14:30 – 14:45 Short break
14:45 – 15:45 Session 6 : Pruning & canopy management
- Growth habits & renewal strategy
- Summer pruning objectives
- Cane, spindle & Trelissing systems
- Light interception optimization
15:45 – 16:15 Open Q&A & recap Day 1
- Interactive quiz
- Key takeaways
- Parking-lot questions for Day 2
DAY 2 : CROP PROTECTION, POST-HARVEST & BUSINESS
08:30 – 09:00 Recap Day 1 & Day 2 objectives
- Review of Day 1 & highlights
- Link to Day 2 & focus areas
- Set learning goals
09:00 – 10:30 Session 7 : Pest & Disease management
- Major pests: Thrips, Cecidomyie, Drosophila suzukii
- Major diseases: Botryosphaeria, Powdery mildew, Botrytis.
- Quarantine disease : Mummy Berry (Monilia vacinii-corymbosi)
- Scouting & Monitoring
- Biological control options
- Chemical protection & resistance management
- IPM program & Hygiene protocols
10:30 – 10:45 Coffee break
10:45 – 11:30 Session 8 : Harvesting & post-harvest
- Maturity indices and sampling
- Harvesting techniques and coordination of harvest logistics
- The importance of the cold chain, basic concepts
- Packaging formats and export specifications, according to fruit quality and condition
- Post-harvest life and quality and condition preservation
11:30 – 12:15 Session 9 : Labor & cost management
- Moroccan labor law & compliance
- Seasonal labor planning
- Cost components (establishment vs operating)
- Efficiency metrics (kg/h, kg/ha)
- Piece-rate vs hourly models
- Technology for time & task tracking
12:15 – 13:15 Lunch
13:15 – 14:00 Session 10 : Market & certification requirements
- EU & UK market windows & prices
- GLOBALG.A.P., GRASP, SMETA essentials
- MRLs and residue testing
- Sustainability & Carbon footprint claims
- Export documentation
14:00 – 14:45 Session 11 : Financial Planning and cost management
- Setting up your Farm for Budgets
- Classifying and Allocating Direct vs Indirect Costs
- Configuring the Profit & Loss Structure
- Establishing Operational Standards & Norms
- Managing & Tracking Budget Versions & Scenarios
14:45 – 15:00 Short break
15:00 – 16:00 Session 12 :Data Challenges & Real Success Stories
- Common Data Challenges: fragmentation, poor quality,low adoption.
- Building a Digital Farming Ecosystem: integration, tools, processes.
- Moroccan Success Stories: ERP for streamlined operations, dashboarding for improved visibility.
- Enablers: leadership, training, phased rollout.
- First Steps for Digital Transformation.
16:00 – 16:30 Session 13 : Evaluation, certificate distribution & closing
- Post-training knowledge test
- Feedback survey
- Certificate hand-out
- Next-steps & support channels