Morocco is gearing up for a new blueberry production season, with forecasts predicting particularly optimistic outcomes.
Starting in early December, the first harvests of early varieties will begin, marking the start of a season that will peak in the following months.
Although production peaks between January and March, optimal availability is expected from April to June, meeting the growing demand in international markets.
Indeed, while the production peak is expected between January and March, the April to June period is anticipated to benefit from optimal availability, thereby meeting the growing demand in international markets. The outlook for the 2024 season is also very promising.
The harvest is estimated to reach 80,000 tons, an impressive figure attributed to particularly favorable conditions.
Quoted by the specialized platform Agrimaroc, Juan Sainz, a representative of the Frutta Group, which works closely with producers from various regions worldwide, praised the particularly favorable climatic and agronomic conditions this season.
Thanks to these conditions, a high-quality production is expected soon, a particularly important factor for Morocco’s image in the global blueberry market.
‘Moroccan blueberries are known for their high quality, but the demand for high-value fruits is growing,’ says Sainz.
This combination of an excellent product and advantageous logistical conditions positions Morocco as one of the leaders in blueberry production. As a result, it attracts importers from around the world, with demand primarily driven by Europe and the Middle East.
However, Asian and North American markets remain present, highlighting the international scope of the sector.
The rise of Morocco’s blueberry industry is not solely a matter of quality. The country has distinguished itself by innovating and offering specific varieties tailored to the demands of the international market.
This results in more consistent and sustainable production, ensuring consumers traceability and food safety that meet the highest standards. Moroccan blueberries, primarily grown in the Souss and Oriental regions, benefit from an ideal climate and rich soils, which contribute to their sweet flavor and firmness
However, Morocco faces growing competition, particularly from emerging producers and established industry leaders. As global production volumes rise, Moroccan producers must continuously adapt to remain competitive. To stand out, the country focuses on innovative varieties and impeccable quality.
This strategy appears to be paying off, as Moroccan blueberries are increasingly in demand in international markets, including North America, which was particularly challenging to supply last year.
The specialized company expects the 2024 season to run more smoothly than the previous year, which was marked by tensions related to high demand in European, Middle Eastern, and Russian markets.
‘Last year, we struggled to supply our North American clients due to pressure from other markets. This year, we have focused our efforts on better distributing business opportunities to avoid such bottlenecks,’ explains Juan Sainz.
