Ky Snyder, leading The Growth Drivers project, emphasized the potential of technology for berry growers and the broader horticulture industry. He highlighted the popularity of virtual reality for horticultural training, which could significantly reduce training time and allow off-season and off-site training. Additionally, he pointed out autonomous robots with AI capabilities that can handle various in-field tasks, potentially saving up to 20 percent of labor costs by eliminating the need for pickers to transport fruit and gather supplies.