In 2024, Morocco emerged as the second-largest supplier of tomatoes to EU Member States, with only the Netherlands ahead, according to a Hortoinfo report based on Euroestacom (ICEX-Eurostat) data.
The report notes that Spain, which once led EU tomato sales, has seen its market share decline significantly since 2016, while Turkey and Morocco have expanded their shares by 171.35% and 47.18% respectively. In comparison, Spain’s share fell by 34.2% and that of the Netherlands by 21.11%.
Overall, EU Member States purchased 2,875.37 million kilos of tomatoes in 2024, a 7.18% decrease from 2016 spending a total of €4,972.64 million at an average price of €1.73 per kilo.
The Netherlands topped the list with 743.29 million kilos sold, representing 25.85% of the total, although this was 198.84 million kilos fewer than in 2016. Morocco secured second place by selling 579.79 million kilos, overtaking Spain with an increase of 185.85 million kilos compared to 2016.
Spain slipped to third place with 531.77 million kilos, a drop of 276.35 million kilos from 2016. Turkey ranked fourth, selling 194.21 million kilos, which marks an increase of 122.64 million kilos from 2016, despite a decline from its 2023 figures.
In monetary terms, Dutch sales in the EU reached €1,364.78 million in 2024, up by €35.35 million from 2016, with the average price rising from €1.41 to €1.84 per kilo. Similarly, Morocco surpassed Spain in revenue by earning €999.04 million in 2024, an increase of €581.72 million from 2016, with an average price of €1.72 per kilo. Meanwhile, Spain generated €933.63 million in revenue, which is €83.32 million less than in 2016, even though the average price increased to €1.76 per kilo. Turkish sales climbed from €63.62 million in 2016 to €242.2 million in 2024, with an average price of €1.25 per kilo.
