The Moroccan blueberry season has begun on a relatively subdued note amidst intense competition, as other regions flood the global market with large volumes. While it’s too early to draw definitive conclusions about the season’s trajectory, key indicators are giving Moroccan exporters reason for optimism, according to Zouhir Daissoria, a grower and exporter based in Larache.
According to Zouhir Daissoria, ‘We are currently in the second week of harvesting in the Larache region. Weather conditions are excellent, with warm temperatures suggesting a high yield. Most growers are in their first or second harvest, and the fruit quality and size appear very promising. However, it’s still a bit early to gather definitive feedback from all growers on overall quality.’
Currently, Morocco is exporting around 80 to 100 tonnes of blueberries per week—a respectable volume, though still well below the season’s anticipated peak. Zouhir notes, ‘Packing stations that export under contract have not yet initiated their programs. Peak harvests are expected to begin in February and continue through April.’
Demand for Moroccan blueberries remains subdued, according to Zouhir Daissoria. He explains, ‘The market is currently saturated with blueberries from Chile, Peru, and Spain. European buyers have yet to fully shift their focus to Morocco, resulting in prices being lower compared to the start of last season. However, prices are expected to improve starting in February. Latin American supplies are beginning to dwindle, and Spain has not yet reached its peak production. By February, Morocco should have a strong market position.’
In the meantime, Moroccan exporters are exploring alternative markets, including Asia, the Gulf States, and Russia. Zouhir highlights the growing demand in these regions, stating, ‘These markets show steady growth in demand for Moroccan blueberries with each passing season. At FirstGreenLand, we are exporting to Hong Kong for the first time this season, and the prospects look promising for further developing Asian markets. These regions can become key for us, particularly during this phase of the season.’
Despite rising competition in the global blueberry market and the emergence of new suppliers delivering high volumes, Morocco maintains a strategic advantage due to its geographical proximity to Europe, notes the exporter. ‘There is certainly a surplus of blueberries, which puts downward pressure on prices. However, we provide our customers with better value for money and higher satisfaction. Our offerings include superior quality and larger sizes compared to other origins, along with shorter delivery distances, ensuring greater freshness,’ he explains.
The exporter emphasizes that customers benefit from diversifying their blueberry sources while maintaining a portion from Morocco. ‘This ensures consistency and quality, which are essential for their success,’ he concludes.
