Resilient Moroccan soft fruit farming in navigating seasonal challenges

In this discussion with Nabil Babache, representing Larache-based exporter Rika, we delve into the evolving landscape of red berry production in Morocco. We highlight key trends, challenges, and the role of exporters in shaping the industry.

Nabil remarks, ‘Morocco’s berry season combines nature and nurture, with each year introducing its unique rhythm. This season is no exception. As we approach the first raspberry harvest, optimism is tempered by caution due to challenges in the previous season. Low prices and modest volumes prompted significant changes in the supply chain. Some seed companies reduced their provision of berry seeds to growers, reflecting a prudent approach to production.’

Nabil explains the impact of these challenges on the current season. ‘The cultivated area for strawberries and raspberries in Morocco is expected to shrink overall compared to last year. This decline is especially noticeable in the Agadir region due to damage from strong winds and scorching heat. Consequently, production from this region is expected to decrease. However, the northern region remains unaffected, with output likely to match last year’s.’

Weather patterns, as Nabil calls them, ‘the unsung heroes or culprits in agriculture,’ play a pivotal role. ‘While the southern regions faced challenges, recent rains from Kenitra to Larache have benefited red fruit growth, leading to noticeable improvements in plant development,’ says the exporter.

Nabil remains optimistic about the potential for higher prices due to the decrease in cultivated area. He notes, ‘As the industry gears up for the first strawberry harvest in mid-September, all eyes are on market dynamics and their impact on the season. Looking beyond Morocco’s berry production, Spain, another major player in the market, is also anticipating a reduction in cultivated area. This parallel trend in two major producing countries could affect global supply chains and pricing.’