Tomato demand declines, other greenhouse products on the rise

While certain regions struggle to meet local production demands, others, like Giuseppe Morreale, a Sicilian trader and owner of Naturé, successfully supply tables across Europe and beyond. Operating primarily in central and eastern Europe, Naturé focuses on exporting table grapes in the summer and table tomatoes in winter.
Morreale appreciates the advantage of living and working in Vittoria (RG), the production capital in Sicily with unique soil and weather conditions. This area produces high-quality fruit and vegetables that are well-received by consumers across the continent. Naturé operates between Vittoria (RG) and Mazzarrone (CT), specializing in the production of tomatoes, eggplants, zucchini, bell peppers, cucumbers, and table grapes. They interpret the essence of these agricultural products and export them to key European markets, particularly in the east.
Cherry tomatoes from Vittoria
Naturé currently markets around 6,000 tons of produce annually, with main destinations including Romania, Poland, Hungary, Croatia, Serbia, the Czech Republic, Slovakia, Montenegro, and Albania, with Bucharest being a primary hub. Morreale and his team ensure the quality of the produce through visual checks and compliance assessments. The company handles various packaging options for the general market, but Romanian big retail chains often request produce in 5 kg crates and 500 g trays.
Morreale showing a red grape. While he deals mostly with tomatoes in winter, the focus shifts to table grapes in the summer
The harvesting process begins at the start of the Sicilian vegetable season, featuring a variety of products typical to the region, including tomatoes, eggplants, zucchini, bell peppers, and cucumbers. Naturé emphasizes compliance with rules on residues and conducts processing either at producer companies or in vineyards for table grapes.
Morreale acknowledges the reliability of suppliers, particularly Box 29 (Il Quadrifoglio) at the Vittoria fresh produce market. He notes current market prices for various products in Vittoria. While red goods are experiencing a trade slowdown, Morreale does not observe any significant impact from the international geopolitical situation involving the US, Great Britain, and Yemen Houthi.
In the face of potential challenges, including those arising from global events such as the Suez Canal blockage, Morreale expresses hope for swift action against speculators who may negatively impact global economies.




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